The _____ is a model that outlines the process for achieving promotional goals in terms of stages of consumer involvement with a promotional message. Which of the following statements about sales promotion is true? To boost sales, Gustaves decided to give scratch-and-win coupons to all buyers, with a chance to win a three-day trip to the Carribean for the lucky buyer. Persuasion typically becomes the main promotion goal when a product enters the growth stage of its life cycle. → Many sales promotion programs are designed to motivate distributors and retailers to carry a product and push it through to their customers. a. E)Sales promotion adds intangible immediate value to the brand. The companies having different objectives choose different kinds of promotion. asked Jul 19, 2019 in Communication & Mass Media by choconilla477. a. A)Sales promotion is a deceleration tool. D. People tune out repetitious messages, so they quickly lose effectiveness. 74. Which of the following statements is true of persuasive promotion? An effective message will reach all audiences, regardless of background. Persuasive b. D)Sales promotion may be used anywhere along the marketing route. C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. Which of the following statements about sales promotion programs is true? 4. Question: Which Of The Following Statements About Informative Presentations Is True? Answer: It is run by the channel, either to the next channel in the distribution chain or to final customers. 54. B)Sales promotion normally involves an indirect inducement. It is designed to stimulate a purchase or an action. 10. Which of the following statements about sales promotion is true? Your Own Goals Are The Most Important Consideration. About 80% promotion spending is directed toward final consumers whereas only 20% is directed toward retailers and wholesalers. Influence b. Amusement c. Informative d. Persuasive e. Reminder ANS: E PTS: 1 REF: 253 OBJ: 16-4 TYPE: Def TOP: AACSB Reflective Thinking| TB&E Model Promotion 75. Sending an e-mail is a less formal type of communication, so electronic cover letters do not need to follow the business format. Which of the following statements about electronic cover letters is true? A. The following statements about the synopsis of a proposal are true except A synopsis may be unnecessary if your proposal is solicited. 4) Gustaves Electronics are a leading brand in kitchen appliances. a. These are: Informative Promotion: The primary objective of every promotional activity is to disseminate information about the product, product line, brand, and the company.The informative promotion is prevalent at every stage of product life cycle and is an essential ingredient for creating the primary demand. Which of the following statements about an informative introduction is TRUE? in some cases, a synopsis or … Reminder c. Informative d. Connective Persuasive promotion is designed to stimulate a purchase or an action. _____ promotion is used to keep a familiar brand name in the public's mind and is prevalent during the maturity stage of the product life cycle. Recently, the company released a new line of blenders called Amalgee. d. It should include an audience response statement. Which of the following statements is true of persuasive messages? Sales promotions are usually used together with advertising, personal selling, direct and digital marketing, or other promotion mix tools. Nearly three quarters of all sales promotion dollars are spent on consumer promotions. 19. 7) Giving the intermediaries incentives to carry and sell the product is most likely to be known as ________ activities. A proper promotional mix is one that It should end with a "WOW" statement. But the sales of Amalgee did not meet the expected figures. c. 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